–Alia Bhatt entered the world of entrepreneurship in 2020 with the launch of her kidswear brand, Ed-a-Mamma.
Eternalia Creative and Merchandising owns Ed-a-Mamma brand, in which Alia Bhatt is a director. In 2019, the company was incorporated.
As per the reportsReliance Brands is expected to acquire Alia Bhatt's childwear brand Ed-a-Mamma
Reliance Brands is in discussions to acquire actor Alia Bhatt's children's clothing brand Ed-a-Mamma for an estimated 300-350 crores, according to a recent report.